Nescafé Rich

Here are some shots from the Nescafé Rich (coffee in can from factor) for the Chinese market.
This is one of Publicis creative department direction that was cut in the process.
It was meant to be impactful with a strong dynamic mood.
This is the final client approved version.
The brand color being orange they had to give this colorful background.
 
 
 
Thanks for wathching!

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